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On a mission to improve a dealership's bottom line

Dealer by Design builds and supports software technology that improves cross-department collaboration, enabling both improved experience and financial metrics.

Meet the team

From start to finish, our leadership team provides the expertise necessary to build and deliver highly impactful software solutions for automotive dealerships.

Eric Richards CEO
Eric Richards
Chief Executive Officer
Lee Cocking CPO
Lee Cocking
Chief Product Officer
dustin cocking principal engineer
Dustin Cocking
Principal Engineer
johnmclaurin
John McLaurin
Sales

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