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On a mission to improve a dealership's bottom line

Dealer by Design builds and supports software technology that improves cross-department collaboration, enabling both improved experience and financial metrics.

Meet the team

From start to finish, our leadership team provides the expertise necessary to build and deliver highly impactful software solutions for automotive dealerships.

Eric Richards CEO
Eric Richards
Chief Executive Officer
Lee Cocking CTO
Lee Cocking
Chief Technical Officer
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Jason LeRoux
VP, Engineering
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Chris Carragher
VP, Customer Operations
dustin cocking principal engineer
Dustin Cocking
Principal Engineer
johnmclaurin
John McLaurin
Sales Agent

Our Story

A Solution Built by Dealers, for Dealers

At Dealer by Design, we know the chaos behind the scenes after a vehicle is sold—because we’ve lived it. Working at his father's dealerships, Eric saw firsthand how uncoordinated departments slowed down the get-ready process, frustrating staff and customers. Instead of accepting the inefficiencies, he built a better way.

What started as a simple effort to streamline operations evolved into a powerful, technology-driven solution that brings order, efficiency, and transparency to dealership workflows. Dealer by Design eliminates bottlenecks, connects departments, and keeps the process moving forward—seamlessly.

We’re not just another software provider. We’re dealers who understand what it takes to run a high-performing store. And we built Dealer by Design to help you do just that.

Let’s transform your operations!

Interested in promoting Dealer by Design?

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