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On a mission to improve a dealership's bottom line

Dealer by Design builds and supports software technology that improves cross-department collaboration, enabling both improved experience and financial metrics.

Meet the team

From start to finish, our leadership team provides the expertise necessary to build and deliver highly impactful software solutions for automotive dealerships.

Eric Richards CEO
Eric Richards
Chief Executive Officer
Lee Cocking CTO
Lee Cocking
Chief Technical Officer
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Jason LeRoux
VP, Engineering
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Chris Carragher
VP, Customer Operations
dustin cocking principal engineer
Dustin Cocking
Principal Engineer
mattmohseni
Matt Mohseni
Product Owner

Where Dealer Experience Meets Technology

We’ve been in your shoes—frustrated by bottlenecks, slow processes, and disconnected departments. Dealer by Design was born from that experience: a smart, technology-driven solution that keeps every department connected, workflows moving, and customers happy.

We don’t just make software—we build tools that actually work, because they’re designed by people who’ve run dealerships themselves.